To what extent have they used digital technology in this ? facebook, TV promotions, radio, magazines, what else?
The Iron Lady has been advertised to the public through the use of posters.
The poster has been displayed on the side of buses. This allows people to see the promotion of The Iron Lady whilst the bus is on route.
This is the official movie trailer which I found on YouTube. This means that the trailer can be watched worldwide. As a result of this type of promotion the film can become global.
This clip is an interview with Meryl Streep, who plays the lead role in the film. I found this clip in the side bar whilst watching the trailer.
The Iron Lady has an official website so that it can promote the film and give information. The website also shows short clips and photos from on set.
Link to the website: http://theironladymovie.co.uk/blog/
On the home page of the official website there is a link to their facebook page. This allows their target audience to interact with the film. This social networking site is used by many people throughout the world. This means that the promotion of the film is global.
There is also a link to The Iron Lady's twitter account, which tells the audience news about the film.
They have also produced some podcasts, which are free to download on Itunes.
This podcast shoes different versions of the trailer and clips from behind the scene.
This podcast talks about casting Meryl Streep as Margaret Thatcher.
Here are some links from the Daily Mail website that are related to The Iron Lady and Meryl Streep.
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