The Iron Lady and Notting Hill

Similarities

Differences

Advertisements

To what extent have they used digital technology in this ? facebook, TV promotions, radio, magazines, what else?

The Iron Lady has been advertised to the public through the use of posters.

The poster has been displayed on the side of buses. This allows people to see the promotion of The Iron Lady whilst the bus is on route.

This is the official movie trailer which I found on YouTube. This means that the trailer can be watched worldwide. As a result of this type of promotion the film can become global.

This clip is an interview with Meryl Streep, who plays the lead role in the film. I found this clip in the side bar whilst watching the trailer.



The Iron Lady has an official website so that it can promote the film and give information. The website also shows short clips and photos from on set.

Link to the website: http://theironladymovie.co.uk/blog/

On the home page of the official website there is a link to their facebook page. This allows their target audience to interact with the film. This social networking site is used by many people throughout the world. This means that the promotion of the film is global.

There is also a link to The Iron Lady's twitter account, which tells the audience news about the film.

They have also produced some podcasts, which are free to download on Itunes.

This podcast shoes different versions of the trailer and clips from behind the scene.

This podcast talks about casting Meryl Streep as Margaret Thatcher.

Here are some links from the Daily Mail website that are related to The Iron Lady and Meryl Streep.

http://www.dailymail.co.uk/tvshowbiz/article-2106973/Oscars-2012-Meryl-Streep-dazzles-Oscars-glittering-gown-footwear-pays-tribute-Margaret-Thatcher.html

The Iron Lady

Genre: Drama/Biography

UK release date: 6th January 2012
Certificate: 12A

Screenplay written by: Abi Morgan

Director: Phyllida Lloyd

Producers: Damian Jones, Anita Overland
Year of Production: 2011
Country of Origin: England
Language: English
Production Status: Screening

Plot
The Iron Lady tells the compelling story of Margaret Thatcher, a woman who smashed through the barriers of gender and class to be heard in a male-dominated world. The story concerns power and the price that is paid for power, and is a surprising and intimate portrait of an extraordinary and complex woman.

Production

Where did the finance come from? 
The funding for this film came from Pathe, Film4 and the UK Film Council.

What production companies have been involved? 

What else have they produced?

Pathe - A French company
They have been involved in the production of many French films such as:

• Le rire de Cain (1986)
• La vie de Berlioz (1983)
• Nana (1981)
• Les yeux blues (1979)
• Jean-Christophe (1978)

They have also been involved in:

• 127 hours (2010)
• Chicken run (2000)
• The Duchess (2008)
• Oceans (2009)

Film4 - A British company

• Wuthering Heights (2011)
• The deep blue sea (2011)
• This is England (2006)
• One day (2011)

Uk Film Council - A British Company 

• Woman in black (2012)
• My week with Marilyn (2011)
• Chalet Girl (2011)
• The King's speech (2010)
• Made in Dagenham (2010)

Canal+ - A French Company

• You don't choose your family (2011)
• Special forces (2011)
• A gang story (2011)

CineCinema - A French Company

• Bye bye blondie (2011)
• Tinker Tailor Soldier Spy (2011)
• Carnage (2011)

Goldcrest Pictures - A British company

• Morning Glory (2010)
• The lovely bones (2009)
• Twilight (2008)

DJ FIlms - A British company

• Sex & drugs & rock & roll (2010)
• Straightheads (2007)

Cast and Crew

Crew

Director - Phyllida Lloyd  Tessa Ross and Adam Kulick

Producer - Damian Jones

Writer - Abi Morgan

Production Designer - Simon Elliott

Set Decorator - Annie Gilhooly

Director of Photography - Elliot Davis

Casting Director - Nina Gold

Editor - Justine Wright

Costume Designer - Consolata Boyle

Personal make-up and hair to Ms Streep - J. Roy Helland

Make-up and Hair Designer - Marese Langan

Prosthetic Make-Up Designer - Mark Coulier

Original Score – Thomas Newman

Supervising Sound Editor and Designer - Nigel Stone

Production Sound Mixer - Danny Hambrook

Sound Mixing - Tim Cavagin, Craig Irving & Nigel Stone

VFX Supervisor – Angela Barson

VFX Producer - Lucy Ainsworth-Taylor

Co Producers - Anita Overland And Colleen Woodcock

Executive Producers - François Ivernel, Cameron McCracken

Cast
Margaret Thatcher - Meryl Streep

Denis Thatcher - Jim Broadbent

Carol Thatcher - Olivia Colman

Geoffrey Howe - Anthony Head

Michael Heseltine - Richard E. Grant

Gordon Reece - Roger Allam

Airey Neave - Nicholas Farrell

Young Margaret Thatcher - Alexandra Roach

Young Denis Thatcher - Harry Lloyd

What else have they been involved in?

Crew

Phyllida Lloyd

• Mama Mia (2008)
• Gloriana (2000)

Damian Jones

• Millions (2004)
• The History Boys (2006)

Abi Morgan

• Shame (2011)
• Tsunami: The Aftermath (2006)

Simon Elliott

• North & South (2004)
• Nanny McPhee and The Big Bang (2010)

Annie Gilhooly

• Babe (1995)
• Burke and Hare (2010)

Elliot Davis

• Legally Blonde 2: Red, WHite and Blonde (2003)
• Twilight (2008)

Nina Gold

• The King's Speech (2010)
• Hot Fuzz (2007)

Justine Wright

• The Last king Of Scotland (2006)
• Touching The Void (2003)

Consolata Boyle

• The Queen (2006)
• Angela's Ashes (1999)

J. Roy Helland - Personal hair and make-up to Ms Streep.

• Devil Wears Prada (2006)
• The Hours (2002)

Marese Langan

• Troy (2004)
• Pirates of the Caribbean: The Curse of the Black Pearl (2003)

Mark Coulier

• The Mummy Returns (2001)
• Harry Potter and the Deathly Hallows Part 2 (2011)

Thomas Newman

• WALL.E (2008)
• Lemony Snicket's A Series of Unfortunate Events (2004)

Nigel Stone

• The Chronicales of Narnia: The Voyage of the Dawn Treader (2010)
• Lord of the Rings: The Return of the Kings (2003)

Danny Hambrook

• Atonement (2007)
• Pride & Prejudice (2005)

Tim Cavagin

• The Others (2001)
• Senna (2010)

Craig Irving

• 1408 (2007)
• Event Horizon (1997)

Angela Barson

• Casino Royale (2006)
• Harry Potter and the Prisoner of Azkaban (2004)

Lucy Ainsworth-Taylor

• Sherlock Holmes: A Game of Shadows (2011)
• The Other Boleyn Girl (2008)

Anita Overland 

• The Young Victoria (2009)
• A Mighty Heart (2007)

Colleen Woodcock

• The Duchess (2008)
• Alien Autopsy (2006)

François Ivernel

• 127 Hours (2010)
• Slumdog Millionaire (2008)

Cameron McCracken

• The Queen (2006)
• 127 Hours (2010)

Tessa Ross

• Billy Elliot (2000)
• In Bruges (2008)

Adam Kulick

• A Dangerous Method (2011)
• Tropic Thunder (2008)

Cast
Meryl Streep

• Devil Wears Prada (2006)
• Its Complicated (2009)
• Mama Mia (2008)

Jim Broadbent

• Harry Potter and the Half Blood Prince (2009)
• Moulin Rouge (2001)
• Gangs of New York (2002)

Olivia Colman

• Hot Fuzz (2007)
• Tyrannosuar (2011)
• Peep Show (2003)

Anthony Head

• The Inbetweeners Movie (2011)
• Merlin (2008)
• Ella (2010)

Richard E. Grant

• Corpse Bride (2005)
• Penelope (2006)
• Dracula (1992)

Roger Allam

• Pirates of the Caribbean: On Stranger Tides (2011)
• The Queen (2006)
• Tamara Drewe (2010)

Nicholas Farrell

• Bloody Sunday (2002)
• Chariots of Fire (1981)
• New Tricks (2011)

Alexandra Roach

• Candy Cabs (2011)
• New Tricks (2011)
• Loserville (2012)

Harry Lloyd

• Jane Eyre (2011)
• David Cooperfield (1999)
• Robin Hood (2006)

Have they been UK based?

Crew

Phyllida Lloyd was born in Bristol and has become a leading British theatre director. 
Tessa Ross was born in London. She was awarded the CBE  in the 2010 for her services to Broadcasting. She is the Controller of Film and Drama at Channel 4, which is a British company.
Adam Kulick joined Goldcrest in 2006 (a British company), as founder partner of a new financing division. Since then he has executed transactions on films ranging in budgets, including projects for Dreamworks, Paramount and Summit.
Damian Jones was born in England. Damian is a BAFTA winning English producer and is the founder of DJ Films. He was co-founder of Dragon Pictures and Mission Pictures.

Abi Morgan was also born in the UK. She was nominated in 2002 for a Laurence Olivier Theatre Award for Most Promising Playwright of 2001 for "Tender", which was performed at the Hampstead Theatre.

Simon Elliott graduated from St Martin's College of Art and Design in 1990 with a degree in Theatre Design. However, in March 1994 Simon moved into the film industry and took a course at Prominent Studios, London.
Annie Gilhooly 

Elliot Davis was born in the USA. However, he has worked for musical showing in the West End in London.

Nina Gold

Justine Wright

Consolata Boyle

J. Roy Helland was born in California.

Marese Langan

Mark Coulier

Thomas Newman was born in California.

Nigel Stone

Danny Hambrook

Tim Cavagin
Craig Irving

Angela Barson

Lucy Ainsworth-Taylor

Anita Overland
Colleen Woodcock

François Ivernel
Cameron McCracken

Cast
Meryl Streep was born in New Jersey.

Jim Broadbent was born in Lincolnshire in England. He is considered as one of England's most versatile character actors.
Olivia Colman went to Cambridge University.

Anthony Head was born in London.

Richard E. Grant was born in Swaziland.

Roger Allam was born in London.

Nicholas Farrell was born in Essex.

Alexandra Roach was born in Wales.

Harry Lloyd was born in London and graduated from Oxford University.

Distribution

Who is the distribution company?

Two main companies will deal with the distribution of The Iron Lady. Pathé will distribute the film in France and 20th Century Fox will distribute the film in the UK, on behalf of Pathé. Pathé International will handle International sales.

Who are they owned by?

20th Century Fox 

• In 1935, Fox Film Corporation merged with Twentieth Century Pictures and became 20th Century Fox Film Corporation.

What else have they promoted? 

How much money have they spent?

Marketing

What audiences have they targeted, how can you tell?

They have targeted families with older children, as it is a 12a. They have also targeted people that have an interest in Margaret Thatcher, as it is a biography of her struggle to become Prime Minister.


Exchange: 

Where is this film being screened? 

The film is currently showing in 16 cinemas.

It was showing at the Odeon in Southend. However, it has finished.

What sort of exhibition? Blanket? targeted?

The film will be exhibited to the cinemas through saturation. This allows a lot of people to go and see the film because most cinemas will be screening the movie. 

What sort of  cinemas is it screened at? 
The majority of the screenings are being shown at the Odeon Cinemas in London. This is a well known company in the cinema industry.


What does this tell us about the audience? 

This tells us that the cinemas in London feel that their customers will want to see the film the most and that other people in other areas will be less interested.


Is it exhibited in digital or film format? 

The film will be exhibited in digital 2D and the printed film format is 35mm. Digital subtitles and audio description is also available.

Why might this be?
35mm film is expensive to use, as it costs between £1,000 to £2,000. It also gives a higher quality finish. Therefore the production company are going to use this because they want their film to be of a high standard. Also they can afford to use it because of their big budget.


Can you find a budget for this?

Budget:

 $13,000,000 (estimated)

What makes this a UK film?
The film is about Margaret Thatcher who was an inspirational British woman. It is also filmed in London, which features many iconic and recognisable tourist destinations. The majority of the cast and crew are British and live in England.

Which BFI category (a, b,c,d,e look on your worksheet) does you film fit into?
Category B: I think that The Iron Lady belongs in category B because it is co-funded with money from Britain (Film4 and Uk Film Council) and from foreign investment (Pathe), but the majority of finance, cultural content and personnel are British.

What attracted it to you?

When you have watched it how does it represent UK?

Did you enjoy it?

 

Choosing My Film...

The Iron Lady